Analytics is "the science of analysis". Understanding the right technique to solve a complex problem is critical in obtaining unbiased and replicable results.
Profiling and Segmentation – Our modelers are experienced in the techniques that balance the art and science of simultaneously maximizing inter-segment characteristic differences as well as intra-segment characteristic similarities.
Predictive Modeling – The empirical solution that creates an algorithm which ranks prospects or customers by some key measure like their likelihood of responding to a certain offering. This solution allows the marketer to optimize their marketing investment against customers most likely to exhibit the desired outcome.
Data Mining – The exploration of a client’s information in a structured fashion to discover what is unknown and hidden.